Find the Toy Your Kid Wants, I Dare You
God forbid your kid finds this site and decides he must have one of the items on it. You could sit there at your computer, searching for hours only to find that your kid is smarter than you. I doubt that many of the folks reading this blog will have this problem, as the site in question is for a company in Norway. You wanna know how I found out considering there’s no address to speak of? There’s a tiny little flag in the top left. I searched “Scandinavian flags” and found Norway. Sad…
I don’t know how big a problem ADD and ADHD are in the country of Norway, but the RC store called Arngren leads me to believe that it’s very bad. The site is the most confusing array of pictures and links I can imagine, and in Norwegian on top of it all.
I now officially have ADD
Despite the obvious lack of regard for human nature by the designer of this site, nearly 1.6 million people have visited (another site counter). I wonder if the performance metrics have ever been checked. If anyone has purchased, I believe it must be due to the fact that they couldn’t find the item anywhere else. Of course, finding it here must have been a small miracle in and of itself. Despite all this, that hoverpod thing is totally fascinating.
It seems like the owner of the site has decided that if it can be sold, it should be sold, and from the main page no less. Don’t worry about categorizing or asking customers about usability. Just throw it all at the screen and hope for the best. Sure, there are links to the left, but why bother. Everything you could possibly want is right there in front of you.
If it works for you, Sven, go for it. The page title is just as nuts as the content. I guess someone told him that to get good search engine ranking he needed keyword dense titles. Folks, “keyword dense” does not mean every dictionary word that ‘s even remotely in the realm of your product line. If you take a look at the title, then look at his keyword meta tag, you’ll notice something. They’re the same thing. Don’t do that…
The site was built with that Yahoo site builder thing. Once again, don’t do that. Almost every sub-page I found was either equally as bad on image mish-mosh and confusion, or just a textual hell. I don’t really see myself buying anything from Norway, but if I ever do, it won’t be from this guy (I’m reserving the hoverpod, though. If I can’t find it somewhere else, I’ll buy it from him for $35,000).
